Providing great customer service can go a long way when it comes to retaining customers and growing your business. However, good customer service is about more than just cheerful employees and greeting your customers at the door.
Great customer service is personalized. When asked, most business owners will respond that that’s exactly what they offer, but do they really?
Personalized Customer Service is Powerful
Don’t underestimate the power personalized customer service offers. A recent report found that consumers stated that their biggest motivator for purchasing from a particular business was the level of customer service offered. The same report found that businesses that provide an excellent customer experience throughout the buying process generate 60% higher profits than competitors who don’t.
When a customer walks into your business and receives excellent personal service, they take note. In fact another study found that 76% of customers believe that the level of service they receive is a good indicator of how a business values them. Personalizing customer service sets the standard of care that your customers will appreciate.
Consumers have a lot of choices. Personalized customer service can set your business apart. Studies have shown that 55% of consumers are willing to pay more for a product or service if they receive excellent, personalized customer service before, during and after their purchase.
Understanding personalized customer service is the key. Here are five tips to move your business beyond “service with a smile” to champion of personalized customer service!
- Know Your Customers By Name – This simple gesture makes a huge impact and builds trusting relationships.
- Send Handwritten Notes – Have your staff sign birthday cards for VIPs. Send handwritten notes of appreciation to your best customers several times a year.
- Do Business With Your Customers – If your customers own small businesses, frequent them, or use their services. Join your local Chamber of Commerce and take advantage of networking opportunities.
- Offer Workshops and Demonstrations – Personalizing service includes educating customers. Offer demos or workshops to increase value.
- Spotlight Customers – Showcase your best customers on your social media platforms, your website or in store. Let them know how instrumental they are to your success!
Personalizing your customer service is powerful! It can help you stand apart from competitors and your customers will appreciate and respond to your efforts by rewarding you with years of repeat business.